Blog
The Zuana Playaton
As part of our environmental conservation efforts, every year we hold a special event called the Playaton, where various organizations and companies come together with the goal of cleaning the beach in our area.
The latest Playaton organized by Hotel Zuana took place last June in celebration of Ocean Day. Entities such as Atesa (Waste Management Company), the Santa Marta Public Services Company (ESSMAR), and the District Administrative Department for Environmental Sustainability (DADSA) managed to bring together their teams, citizens, visitors, and guests for a single cause: to care for and promote the cleanliness of our beaches and ecosystems.
In addition to the cleanup, the Playaton aims to raise awareness about the importance of our oceans, which increasingly suffer from the lack of care by us, humans. The event resulted in the collection of 323 kilograms of waste from the Bello Horizonte beach.
It is worth noting that Hotel Zuana holds the international Blue Flag eco-label for 5 consecutive years and works closely with the community to ensure Santa Marta continues to be recognized as a sustainable tourist destination.